Ioanna Michail is the Founder and CEO of MIMAJO Healthy Snacks Ltd, a Cyprus-based company founded in 2025 with the vision of redefining healthy snacking through quality, taste and transparency. Her academic journey began with a degree in English Language and Literature, followed by her studies in Psychology, which she continues alongside MIMAJO. Her desire to keep learning and developing has shaped the way she approaches both her personal and professional journey. Although she never formally studied culinary arts, her love for food and creativity began in childhood, influenced by her grandfather, a chef. She believes that our passions and interests can often guide us towards the path that truly suits us. MIMAJO also has a deeply personal foundation. Having experienced eating disorders and a difficult relationship with food, Ioanna wanted to create a different approach ; one without guilt and to teach that healthy eating does mean sacrificing pleasure. Together with Michalis Kyriakou, she built MIMAJO from almost nothing. Within months, it became a fully licensed company with its own laboratory, customers across Cyprus and growing collaborations. Today, Ioanna leads the company, is responsible for customer relationships, day-to-day operations and continuous development, while remaining closely involved in the direction and evolution of the brand. At just 26 years old, self-taugh, dedicated and passionate, Joanna continues to build MIMAJO with persistence, authenticity and purpose, aiming to inspire a healthier and more human relationship with food and become proof that you can turn your pain into power.