George Priftakis, with a rich track record in sales and business development, has assumed the duties of Sales Director of Coca-Cola HBC Cyprus as of November 1, 2024 after a successful 22-year career at Coca-Cola 3E in Greece. Starting in 2002 as a Business Developer, Mr. Priftakis undertook constantly upgraded roles, contributing significantly to the formation and development of the company’s sales. In 2018, as Regional Sales Manager for Attica, he successfully undertook the implementation of the new Route to Market, in 2021, as Field Sales Manager, he was responsible for the Fragmented Trade and Modern Trade channels, where he successfully led the development of the 24/7 portfolio of Coca-Cola HBC. In 2022, he assumed the key role of WHS Sales Manager, achieving excellent results with his team, innovating in the development of new categories and the digitalization of WHS. He then assumed the duties of acting Sales Director in Greece, until the day he assumed his duties in Cyprus.