Elena has been in the gaming industry for over 20 years, including eight years leading Disney’s video games unit, and is a recognized expert in marketing and strategic management. She has been on the board of MY.GAMES since its foundation as Chief Marketing Officer. Under Elena’s leadership, MY.GAMES achieved major milestones. She built a marketing team that unlocked the potential of over 50 games, leading to a 14-fold increase in marketing ROI and a fourfold business growth. Elena has overseen all business segments and played a key role in developing strategies to promote games across Europe, Asia, and the U.S.