Before you decide what to say, you need to understand who you’re speaking to. Daphne Prodromou shares what a career spanning psychology, research, advertising, media and corporate communications has taught her about people, perception and building brands that earn trust.

Daphne Prodromou is a Corporate and Brand Strategist with an academic background in Psychology and Sociology and a career spanning the full spectrum of communication.

She has held senior management positions in market research, advertising and media, before serving for many years as Communication Director of the Bank of Cyprus Group. Her experience covers corporate and brand communication, public relations, media, research, advertising, reputation management and crisis communication.

Today, she is a Communication Consultant at Whiteboard Communication Consultants, advising businesses and organisations on strategic communication, brand positioning and reputation.

She also serves on committees and boards of organisations in the fields of culture, education and social welfare.