A strong brand tells people who you are. A trusted brand proves it every day. Anna Zongou shares what years in marketing, communications and reputation management have taught her about building trust, staying relevant and creating meaningful connections with people.

Anna Zongou leads Marketing and PR at the National Bank of Greece (Cyprus). With extensive experience in strategic communications, branding and marketing across Cyprus and Greece, she has led major corporate communication, rebranding and reputation management initiatives.

In her current role, she drives the Bank’s marketing and communications agenda while actively supporting innovation and entrepreneurship through initiatives such as NBG Business Seeds.