Starting a company takes an idea. Scaling it takes an entirely different set of skills. Liudmila Marochkina shares what working with businesses from early-stage startups to established industry players has taught her about strategy, adaptability and building companies ready to grow beyond borders.

Liudmila Marochkina is the CEO of SPORTSOFT, bringing over 15 years of experience across marketing, corporate governance, law, and project management. She has a proven track record of supporting the growth and development of companies, from early-stage startups to established industry leaders. Her expertise encompasses strategic problem-solving, business growth, regulatory compliance, and strengthening market visibility.