George Metzakis is a senior telecommunications executive with more than 17 years of experience in commercial leadership, marketing, sales strategy, and customer-centric innovation across Greece and Cyprus. As CEO of Cyta, he leads commercial performance, business transformation, and customer strategy across consumer, SoHo, and enterprise segments, drawing on his previous tenure as the organization’s Chief Commercial Officer. His expertise spans P&L management, go-to-market strategy, pricing, CRM, digital transformation, and channel development. Previously leadership roles include positions at Nova/WIND Hellas, DT Group, and Alpha Copy/Nokia. Recognized for building high-performing teams and driving sustainable revenue growth, he combines business, technology, and data to deliver measurable results in highly competitive markets.