By 23, he had already built multiple seven-figure online brands. But getting there taught him something more valuable than the numbers. James Demetriades shares what a new generation of entrepreneurs understands about attention, brand building and turning an online audience into a real business.

James Demetriades is a British-Cypriot entrepreneur, e-commerce founder and brand builder who built multiple seven-figure online brands by the age of 23. He is the founder of The Commerce Club, a private e-commerce growth and mentorship ecosystem, and ZAROS, a luxury leather goods brand. Through his work, James has supported over 300 entrepreneurs and online brands, helping generate over $10M in client results. His expertise spans e-commerce, brand building, content, customer acquisition, AI, paid advertising and modern online growth strategy, with a focus on helping ambitious entrepreneurs build profitable brands.