She went from the courtroom to the C-suite—and then decided to start again from zero. Pella Demetriades shares how spotting a simple gap in the way we live and work led her to build wayfitco., and what leaving an established career to become a founder taught her about risk, reinvention and starting from scratch.

What do you get when you combine a lawyer with commercial sense? A unicorn – hopefully! Pella has spent fifteen years proving the combination is possible, from the courtroom to the C-suite, and now to building Cyprus’s first flexible wellness platform from scratch.

Pella Demetriades is the Founder and CEO of wayfitco., a platform giving users access to a network of gyms, studios and wellness venues across Cyprus and Greece through a single app. A Cyprus Bar-qualified lawyer and former CEO of a Cerberus Group licensed financial institution, she built wayfitco. after identifying a gap the market had missed: life is flexible, so your lifestyle choices should be too.

Wayfitco. commissioned the first workplace wellbeing research study in Cyprus, the findings of which will be presented at Inspire 2026.