General Manager Jinius Elena Meli is a co-founder and General Manager of Jinius by Bank of Cyprus, the leading digital platform revolutionizing the Cypriot economy. With a strong background in technology, business development and alliances with key stakeholders of the economy, Elena has been instrumental in driving innovation for the Cypriot economy both for businesses as well as for individuals. Elena genuinely cares about the progress of people and society and her passion is to cultivate evolution. Her contribution has been pivotal from the very beginning of the conceptualisation and formation of the Jinius’ vision. She holds the passion, drive, and know-how required to introduce innovation to the market, in this tremendous effort that is required to effectively digitalise the Cypriot economy.