CHIEF EXECUTIVE OFFICER, CYTA Andreas Neocleous is the first CEO of Cyta, Cyprus’ largest telecommunications organisation, to have been appointed from the private sector. On assuming his duties in January 2019, he redefined the organisation’s vision and set it on a course of growth and dynamic evolution, which has since resulted in a significant increase in revenue and profitability. His personal ambition is to see Cyta evolve its commercial orientation and assert with confidence and flexibility in every opportunity; a leader in the new generation of telecommunications in Cy[1]prus, offering the technology of the future at affordable prices, impacting consumers’ lives and winning customers’ hearts and minds. He is Chairman of the Board of Cyta subsidiary, Cytacom and a board member of Tech Island. Before taking up his duties at Cyta, he was, among others, Director of Business and Customer Experience at MTN Cyprus, Commercial Manager at Ericsson and a Senior Technology Analyst at Goldman Sachs in London and New York.