What does it take to build a business that captures more than 100 billion views every month? Artur Mamedov shares what leading one of the world’s largest digital entertainment ecosystems has taught him about creativity, scale and building for an audience whose attention you can never take for granted.

Arthur Mamedov is the Chief Executive Officer of TheSoul Group, the leading creator business platform and one of the world’s most viewed digital entertainment companies. Under his leadership, TheSoul has evolved beyond digital publishing into a multi-faceted ecosystem spanning content production, talent management, and creator financial services. TheSoul generates over 100 billion monthly content views across its portfolio of entertainment brands and creators. Arthur leads a global team, driving the company’s continued expansion through strategic acquisitions, including Mediacube and Underscore Talent, as well as the recent launch of TheSoul Media, a new division encompassing all the company’s owned & operated digital media brands as well as its creative agency. Arthur joined TheSoul in 2016 as Chief Operating Officer and he was appointed CEO in October 2022.