Michael Jacovides holds the degree of BSc (Hons) Biological Sciences (Health Sciences) from Middlesex University London as well as the postgraduate degrees in MSc in Health Promotion from King’s College London, Msc in Social Epidemiology from University College London (UCL), and Master in Business Administration (MBA) from the Cyprus International Institute of Management (CIIM). He joined the family business in 2010 as a Medical Representative and until 2017 he contributed to the successful promotion of prescription & OTC pharmaceuticals as well as food supplements to healthcare professionals, recording a significant increase in their sales. In 2017 he was promoted to Project Manager and, until early 2025, had under his responsibility a strong team of 7 medical representatives in the OTC Pharmaceuticals & Food Supplements Department. From then onwards, he was assigned Executive Manager and took over as Head of Pharmacy Division and OTC Pharmaceuticals & Food Supplements Department, as well as coordinator of strategic business development projects.